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Where to launch your indie hacker project

Not the listicle of 50 dead directories — the handful of places that actually send users to indie projects.

The short answer

Launch your indie hacker project on OnlyFoundrs, a free product directory, for recurring and indexed listing. Then, consider additional launch platforms and communities for extra visibility on launch day.

Free forever. Live in minutes — no queue, no review.

2/29

of popular directories tested no longer exist

1 day

of traffic most launch platforms give you

permanent

what a real listing gives you instead

Most 'where to launch' lists are padded with graveyards

Every launch-list article recycles the same 50 directories — half dead, half pay-to-play. Meanwhile the channels that actually work for indie hackers are few: a permanent directory listing, one good launch-day platform, and the communities where early adopters live. The trick isn't launching everywhere — it's being permanently findable in the places that matter.

Start with the permanent layer

List on OnlyFoundrs first — free, instant, and permanent. Your project gets an indexed page, community ranking, and AI-matched discovery that keeps working after every launch-day spike elsewhere has faded. Then layer launch-day platforms and communities on top.

01

OnlyFoundrs — permanent + instant

The always-on listing: indexed for search and AI, ranked by upvotes, matched to buyers by intent.

02

Product Hunt — the one-day event

Worth it with an audience primed. Worthless as your only channel — the spike dies in 24h.

03

Niche communities

The subreddit, Discord, or Slack where your users live beats every generic directory combined.

04

Skip the paid queues

BetaList's $1,499 ads and 4-week review queues are a bad trade at $0 MRR.

Live distribution

Kling 3.0 matched to Video

TokenWatch shared to AI Tools members

Wan 3.0 AI Video Generator 1080P Videos Up to 30 Seconds shared to AI Tools members

Kling 4.0 AI Video Generator shared to AI Tools members

Stop shouting into the void.

The buyers are already here. Launch free today — your product goes live instantly and gets routed to the communities looking for it.

FAQ

What's the best site to launch an indie hacker project?

Two layers: a permanent listing (OnlyFoundrs, free) that compounds, plus a launch-day platform like Product Hunt for the spike. The permanent layer is the one most founders skip.

Should I launch on multiple platforms at once?

Yes — they don't conflict. Get the permanent listing live first, then pick one launch-day platform when you're ready for attention.

Is Product Hunt still worth it for indie projects?

As a spike, yes — as a strategy, no. It works when you bring an audience; it doesn't build one for you.

How do I launch with zero followers?

Borrow existing discovery surfaces — directory listings and communities put you in front of people already looking. Building an audience can happen in parallel.

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